"Facebook was on the radar as, 'Hey, there's this interesting social network with college kids that's doing well,'" said Dan Olsen, Friendster's senior director of product at the time.But other than that, it was too early to see the juggernaut Facebook would become.From where Olsen stands, the most masterful thing Facebook did while growing the site was having an effective launch strategy.
Needless to say, the online world was a very different place a decade ago.
My Space beat out Friendster, and in 2007, Facebook finally overtook My Space in traffic. So perhaps Facebook is simply not vulnerable to the up and comers nipping at its heels.
Li, from the Altimeter Group, thinks the window for usurping has closed, at least in one sense.
Most recently, Facebook Home, a software bundle for Android phone, flopped.
, the company had to rebuild from scratch to create native apps for each operating system.