But infection by a malicious ad could be just as bad; other browser exploit kits have infected Windows PCs with encrypting ransomware, which locks up some or all the data on a computer until the user pays several hundred dollars to free it.
Malvertising is an unsavory byproduct of the decentralized, lightning-fast online-ad ecosystem.
The malicious advertisement was distributed by an ad network placing ads on Po F.com, and used Google's URL shortener to redirect visitors to a series of websites that ended with the Nuclear browser exploit kit, which infects systems (mostly Windows PCs) through vulnerabilities in widely used browser plug-ins such as Adobe Flash Player, Silverlight, Adobe Reader and Java.
MORE: Best Antivirus Protection for PC, Mac and Android The security firm Malwarebytes brought this covert malware installation to light, but it has not been able to capture the payload of the attack.
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An ad that ran last week on the website of online matchmaking service Plenty of Fish (Po F.com) may have muddied the waters of the dating pool by dropping malware on users' computers.
Plenty of Fish claims to be the largest online dating site with more than 3 million daily active users; if any of those users did not have antivirus software installed, they are at risk of malware infection.
The parents were seeking compensatory and punitive damages.
In an August 2012 interview, Markus Frind stated that based on the millions of relationships and marriages Plenty Of Fish has created over the past several years, it is estimated that over one million babies have been born as a result of the website.